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OLAPLEX is the complete hair repair system that treats hair like skin–with a customizable routine and scientifically proven ingredient technology. Patented OLAPLEX Bond Building Technology™ in every step means any hair type can create a routine to treat, maintain, and protect from all the ways daily life damages hair. Scientifically proven. Stylist approved.
Goldwell has been crafting haircare products since 1948. Designed to complement your hairstyle and enhance the health of your hair, Goldwell products provide your hair with the nutrients it needs. The brand’s innovative approach and advanced blends of ingredients allow you to enjoy glossy, manageable tresses, whatever your hair type.
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
Framar is specialized in hair tools, accessories and aluminum foil, only making high-quality and innovative products. For fun, creative and effective hair coloring tools, Framar has got you covered. Benefiting from the feedback of over 35 years’ experience behind the chair, Framar products are the perfect combination of style and substance. The Framar range includes foils, brushes, bowls, clips, and color wipes, designed to suit the needs of professionals.
Wildcolor has unique items infused with special oil edition that makes it one of the industries most innovative collections, consisting of 151 new shades including naturals in a mega sized 180ml tube. Special Oil Edition Argan, Macadamia Oil, Olive, Jojoba with the addition of the Helichrysum Italicum. Stoichiometrically Balanced Formulas For maximum performance and respect of the hair. PRECISION DYE TECHNOLOGY The highest standards of the production technology, allow an unparalleled management of the dyes never reached before.